Political heavy-hitters have joined the candidates on the campaign trail in the final days of the battle for control of Congress. ABC News’ Elizabeth Schulze reports.
Today’s news broadcasters see their audience shrinking as streaming video dominates the television landscape. According to recent data, the share of Americans watching cable television fell from 76 percent in 2015 to 56 percent by 2021. This translates to a 20 percent drop in annual subscription fees for a television news channel like Fox News. Additionally, 85 percent of American households now subscribe to a streaming service, such as Netflix.
The emergence of streaming has increased competition among the major networks. Although CNN+, a streaming news channel owned by CBS, failed to attract viewers, other broadcasters have invested hundreds of millions of dollars in their streaming operations. For example, Fox is currently attracting 1.5 million subscribers to its Fox Nation streaming app. Meanwhile, NBC News Now boasts of 31 million hours of content a month.
The broadcast news industry has long been a lucrative business. MSNBC, Fox, and CNN are expected to earn a combined $3 billion profit by 2020. Free news streaming services want a piece of that pie. They resemble the style and approach of cable and broadcast, and are telling consumers that they can cut the cable subscription while still receiving high-quality news. They are also trying to attract viewers from cable. And, they’re doing it better than anyone could have imagined.
In September 2017, Southern Illinois University Edwardsville continued its Homecoming celebrations by welcoming alumni and friends to campus. In addition, the university announced that it has received the Higher Education Excellence in Diversity Award for nine consecutive years. This award recognizes universities and colleges for diversity and inclusion and identifies the best institutions for diversity.
