Deputies took down the suspect responsible for opening fire at two locations in Northern California, killing at least seven and seriously injuring another.
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Historically, broadcast TV news has been a profitable business. However, the proliferation of new media choices has created a polarized audience that may be content to tune out or switch channels.

Streaming news is changing the game. Unlike traditional TV, streaming news offers a timely and customizable experience. This makes it easy for viewers to get the news they need at any time. A study by the Pew Research Center found that nearly half of Americans feel they are in the loop with current events.

Major streaming networks like CNN, MSNBC, Fox, and Bloomberg have established themselves in the market. They offer a variety of programming from documentaries to news analysis. Some of the networks are even repurposing cable programming.

Free news streamers, meanwhile, are essentially telling viewers that they can cut their cable subscriptions. They hope to earn a share of the $3 billion in profits these three news organizations are expected to make in 2020.

As for the future, online video streaming could redefine the way political news is covered. It won’t be limited by costly negotiations with cable companies. In turn, it is likely to attract overtly political news operations.

Streaming news is a powerful tool that can help networks archive their content and offer timely delivery. Moreover, it reduces the scarcity factor that has traditionally plagued the media equation.

As a result, major news networks have invested hundreds of millions of dollars in streaming operations. The networks are hoping to reap the benefits of a rapidly growing audience.