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If you are looking for a quick and easy way to stay current with the news, consider streaming. News networks are betting that their streaming operations will supplant cable.
With more than a decade in the making, major streaming networks have repurposed content from broadcast, offering a variety of documentaries, news analysis, and reruns. This allows viewers to customize their experience.
Streaming also helps reduce the cost of building a large news library. It is also a great way to deliver video news to anyone, anywhere. Streaming executives have to be careful not to overhype their product.
Some of the biggest names in the streaming game include: Fox News, MSNBC, and CNN. These networks have invested hundreds of millions of dollars in streaming operations. They hope that their efforts will make them a tad richer in the long run.
Streaming has proven to attract both niche and mainstream audiences. The major streaming networks are currently attracting an audience of over 85 percent of U.S. households, according to a recent survey by Leichtman Research Group.
Streaming has the capability of delivering the most relevant and breaking news. However, this may not be always the case. Depending on the nature of the breaking news, it may not have a high enough searchability. For example, the Coronavirus has grabbed a major share of reporting since 2020.
There is also a growing trend of free news streamers. Many of these services boast of producing cable-quality news and would like to take a piece of the $3 billion profits that will flow from streaming.
