The historic series of storms that hit drought-stricken California brought 24.5 trillion gallons of water to the region but nearly 80 percent was funneled straight into the ocean. NBC News’ Miguel Almaguer has more details on the massive missed opportunity.
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TV news has been on the airwaves for decades. For many, it has served as a reliable source of information. Broadcast news has been a profitable business. But new technologies such as streaming news are reshaping the landscape.
Streaming allows viewers to watch video from virtually anywhere. It also enables timely news delivery. By removing the scarcity factor, news networks have repurposed programming from broadcast to better serve streaming audiences.
Streaming also enables news organizations to archive content. This makes it economical to build a library of news. Some streaming companies offer reruns.
Streaming networks have been around for about ten years. They have already invested hundreds of millions of dollars in their operations. Streaming news is a promising technology, and the major networks are betting on it.
Streaming has proven itself to be a viable option for niche audiences. NBC News Now is a popular app that offers a variety of programming. Similarly, Cheddar, Newsmax, and Al Jazeera have planted their flags in the streaming frontier.
Streaming is likely to change the way we cover politics. The biggest fear is that a proliferation of choices could further polarize an already divided audience. Fortunately, there are strategies for managing this possibility.
One approach is to segment viewers into groups that are more likely to pay for content. That means commercial-averse viewers may be less likely to pay for cable news.
On the other hand, there are free news streamers who are encouraging viewers to reduce their cable subscription. These news providers are basically telling them they can cut out the middle man and skip the cable bill.
