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Streaming news has proven itself to be an effective means of reaching mass audiences and attracting niche groups. Unlike cable, streaming delivers a timely, customizable experience to the viewer wherever and whenever they want it.
Streaming allows a network to archive content and deliver it on demand, reducing the cost of building a news library. The technology has also created a new market for television stations to sell local broadcasts on the internet.
The proliferation of new choices for viewers encourages political polarization and may even help the audience avoid information that challenges their beliefs. While streaming could achieve siloing results, it also creates kindling for innovative news organizations.
Historically, broadcast news has been a profitable business. But now, the industry is facing financial pressures and new levels of stress. Streaming will likely reshape the way we cover political news.
The major news networks have poured hundreds of millions of dollars into their streaming operations. They’ve scheduled regular nightly news programs and offered documentaries and reruns. Despite the hype, they’ve avoided over-hyping their new products.
Fox has entered the world of TV news streaming with its Fox Nation app, which attracts 1.5 million subscribers. It’s not the first time the partisan news outlet has entered the streamer market.
CBS News, meanwhile, has aggressively pursued local streaming news. It plans to beam 45,000 hours of local news in 2022. It has also nichified its coverage by partnering with other CBS-owned stations.
