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A headline that appears at the top of a publication’s front page and sets the tone for the rest of the story. It’s designed to be eye-catching and compelling, usually covering a major topic, event or issue.
A brief line at the beginning of an article that explains the source, date and location where the story originated. It helps establish context and credibility, allowing readers to better understand the story. Also known as a deck or lede.
The percentage of readers who land on a page and leave without clicking further. It’s a key metric that can help publications improve their content and design to stop people hitting the back button.
Opinion-driven articles that offer insight, analysis or a fresh perspective on current news and trends. Unlike straightforward news pieces that aim to present facts objectively, editorials are more subjective and reflect the author’s stance on a particular issue.
An expert in a field who offers insightful commentary and opinions on current events or specific topics. Commentators often have a strong personal viewpoint that adds context and depth to stories.
Short for user-generated content, UGC is any form of media created by consumers or customers rather than journalists. It can include text, images, videos and reviews and adds a more human, authentic voice to content.
A journalist who specializes in a particular area of reporting, typically with in-depth knowledge and connections that allow them to deliver more impactful stories. A reporter can specialize in politics, sports, crime or weather, for example.
