Savage is considering a run for Adam Schiff’s House seat, according to his representative.
The TV news business has lived on the cable and radio airwaves for decades. However, over the past decade, digital video streaming has emerged as a viable alternative for news programs. Streaming allows viewers to watch news from anywhere at any time. This has given major news networks an opportunity to capitalize on the technological advantage of serving a streaming audience.
Major news networks began investing hundreds of millions of dollars in their streaming operations. In addition to regular nightly news programs, they offer documentaries and news analysis. News Now, which is produced by NBC, boasts a total of 31 million hours of content per month.
Streaming offers an economical way for networks to build libraries of news. It also allows them to archive their content, making it available to the public. And most importantly, it allows the network to deliver timely news to its audience.
Many major news networks believe that their streaming efforts have helped them build new audiences and become more profitable. However, they are also wary of overhyping the new technology. As a result, streaming may prove to be a re-shaping of political news coverage.
One of the biggest challenges for TV news channels is how to adjust the relevance of breaking news. While a breaking news story is often accompanied by a specific headline, the story itself isn’t always what is most important to the audience.
For example, the recent Pittsburgh bridge collapse was covered by a local CBS affiliate. Instead of preempting that coverage, the local CBS affiliate piped the coverage to its streamers.
