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The percentage of readers who land on a news article and leave without clicking further. A high bounce rate is a sign that the article isn’t compelling or relevant enough to keep people engaged. Journalists use data like bounce rates to tweak headlines, content and layouts to prevent users from hitting the back button.
A snippet of text or audio from a video or an interview that is highlighted or otherwise emphasized in order to grab reader attention. These quotes can be used to highlight an expert viewpoint, add a personal touch or simply add context to the story.
An article that explores a topic, event or trend in-depth. Unlike breaking news, editorials typically offer insight or analysis rather than simply reporting the facts.
Usually referring to the location and date from which an article is being reported, this short line at the beginning of an article provides credibility and context. It also allows editors to distinguish between original and syndicated content.
A journalist’s area of expertise, often based on the subjects they cover regularly. A beat can be anything from politics to sports to crime to weather, and each journalist has a unique perspective to share on their subject matter.
A prestigious journalism award that honors work that upholds a high standard of ethical and moral behavior. The Pulitzer is awarded to journalists whose work has made a significant impact on public opinion and discourse.
