#MaunaLoa, the world’s largest active volcano, has erupted for the first time in nearly four decades. #Hawaii
» Subscribe to NBC News:
» Watch more NBC video:
NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features NBCNews.com, MSNBC.com, TODAY.com, Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows.
Connect with NBC News Online!
NBC News App:
Breaking News Alerts:
Visit NBCNews.Com:
Find NBC News on Facebook:
Follow NBC News on Twitter:
Follow NBC News on Instagram:
Streaming has a major impact on the way we get our current news. It combines the timely nature of broadcast news with the convenience of video. It allows us to access it anywhere we want. It also lets us customize our experience, while reducing the scarcity factor in the media equation.
Streaming news has already proven itself a hit with niche audiences. For example, when the Pittsburgh bridge collapsed, the CBS affiliate in Pittsburgh piped coverage to streamers.
It also helped the Pittsburgh station earn millions in ad revenues. In addition, the streamer’s viewers spent more time watching programming than they did watching broadcast TV.
Another major player in the streaming industry is Fox, which has earned 1.5 million subscribers to its Fox Nation streaming app. The network has also nichified its coverage, focusing on local news rather than national stories.
Fox is a partisan news outlet. It also operates multiple cable news channels.
In response to the growing popularity of streaming news, several major news networks have invested hundreds of millions of dollars in their own streaming operations. They hope that streaming will give them a new revenue stream.
The CBS network is also aggressive in its local streaming news strategy. It plans to beam 45,000 hours of local news in 2022.
While these news networks see streaming as a potential way to generate new revenue, many are hesitant to overhype the new technology. They worry that a flood of new choices will create siloing effects similar to cable. This could lead to a polarized audience.
