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There has been a resurgence of interest in streaming news. In fact, the major news networks have invested hundreds of millions of dollars in their streaming operations. And they’ve been successful.
Streaming has made news delivery more convenient. It reduces the scarcity of media and allows viewers to customize their experience. Plus, it makes archived content more accessible.
Unlike cable, where the programming was locked into a schedule, streaming news is flexible. News is delivered based on what the audience is interested in. For instance, if you’re more interested in space news, you can turn to SciTechDaily, an online publication covering astronomy, space, and gravity waves.
Streaming is also a more economical way to build a news library. Because of its flexibility, it’s easy for a network to archive a program for future viewing. As a result, a large network can make a small investment in building a comprehensive archive.
Another benefit of streaming news is that it travels where the viewer is. This makes it a more universal medium. If a viewer wants to see a story, they can watch it on their computer, tablet, or smartphone.
Moreover, there are a number of free news streamers. These services are promoting their own version of cable quality news. They are also attempting to tell viewers that they can save money by avoiding cable.
The emergence of streaming has also created a number of niche audiences. Some of these viewers might not be willing to pay for TV news. Others might want to watch a cable show but are more interested in entertainment.
