Sales for Cyber Monday are expected to top $11B with analysts expecting the biggest discounts on televisions, laptops and beauty products.
Streaming news has the advantage of being ubiquitous. It has also been proven to attract mass audiences.
Streaming allows viewers to customize their experience. Some news networks have invested hundreds of millions of dollars in streaming operations. They offer reruns, documentaries, and news analysis.
Streaming is also likely to attract new overtly political news operations. For example, Fox News has a subscription service called Fox Nation that has garnered 1.5 million subscribers.
Streaming also gives newscasters a chance to see the audience erode, which they have already seen in the news industry. CBS News has a strategy to deliver 45,000 hours of local news by 2022. In the case of the recent Grammys shooting, the network was already piping coverage to its streaming audiences.
One interesting thing about streaming is that it has the power to create siloing effects, similar to what cable news was able to achieve. That is, the viewer could choose to only watch the news he or she is interested in.
This could help make building a news library economically viable. It also allows viewers to view the news when and where they want to.
Streaming news also sets the stage for new kinds of products, such as news apps. Streaming networks like Newsy and Cheddar have planted the flag in the streaming frontier.
The free news streamers have a similar approach. They want viewers to cut cable. They have a chance to cash in on the $3 billion profit that the three major news networks will make from streaming in the next five years.
