The zoo issued a “code blue” and officials are looking for the animal.
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For decades, broadcast news was king on the airwaves. However, it was just one rung in the ladder of media innovation. With streaming, news arrives on demand and travels where the viewer is. In fact, many viewers spent more time watching streaming programming than they did watching broadcast TV.
Major streaming networks have been around for ten years and they’re continuing to expand their content. These networks are repurposing cable and network programming to appeal to a streaming audience.
Streaming networks offer news analysis, documentaries, and reruns. In addition, they also schedule regular nightly news programs. Depending on the news story, the network may integrate analysis of the story, rerun segments, or even pass coverage to a reporter at the breaking event.
During primetime, a local or overnight news program may be interrupted by breaking news. The station may begin new programming at the end of the interruption, or the network will continue to broadcast the story.
Local stations may also be given the option to break away from the network feed and start an evening newscast. Alternatively, the coverage may be piped to streamers.
When a news story breaks, anchors may briefly interrupt the current show to remind viewers that the full wrap up is available on their local station. News breaks can last from a few minutes to hours.
In some instances, the network will pause for a few seconds to allow for other affiliates to join the feed. Once the network is back in action, the programming will resume as normal.
