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Trending is a topical news article based on the latest trends in social media activity. Depending on the severity of the story, it may be used to replace a regular segment during a newscast or, in the case of a major event that requires nationwide coverage such as the assassination of John F. Kennedy, it may be used to interrupt non-news programming. When this is done, the network will usually alert its affiliates and count down to the breaking news. It may also use a special ticker and a distinctive music cue to convey urgency. [1] NBC has done this since the assassination and even before the launch of 24-hour news channels.
