Documentary producer Julia Mintz is now sharing the stories of those who fought back against the Nazi regime in her new film, “Four Winters.”
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TV news has lived on the airwaves for decades. It has been a profitable business. But it has been one-upped by cable TV. The cable wheel has turned and now broadcast news can no longer cover all the news.
Streaming news allows viewers to access the news they want. It allows them to choose when to watch and where to view the news. Streaming has also been shown to attract niche audiences.
Historically, cable TV was linear. Viewers had to match the time of the program to the clocks of the broadcasters. This led to siloing results. In fact, a study by Princeton University scholar Markus Prior found that cable viewers preferred entertainment to news.
As a result, broadcasters have often seen their audiences shrink. Cable’s advantage is that it offers live coverage. DVRs allowed time-shifting. Moreover, streaming allows news to travel wherever the viewer goes.
Several news networks have entered the streaming business. Those include ABC, CBS, and Fox. Each of these networks has made hundreds of millions of dollars in investments. Their streaming operations include nightly news programs and documentaries. Some even have a rerun service.
While cable has been a successful business, there are still many consumers who are frustrated by its low-quality, high-cost products. Free streaming news services have also entered the market, essentially telling viewers that they can cut their cable subscription.
As a result, online video streaming is likely to change how political news is covered. New, overtly political news operations may emerge to cater to these polarized audiences.
