Memphis, Tennessee, City Councilwoman Patrice Robinson talks about how her city is reacting to video showing the violent arrest and death of Tyre Nichols.
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The Internet has been reshaping the way we cover news. And it will likely have a profound effect on political news coverage.
Historically, cable TV and broadcast news have been highly profitable businesses. But when the market was saturated with low-quality products, consumers were frustrated. This created kindling for innovators.
Streaming was seen as a potential solution to this problem. News executives invested hundreds of millions of dollars to build streaming operations. They had high hopes for the technology.
Streaming allowed for a wider array of content. A network could archive content and schedule programming to meet viewer demand. It also made building a library of news more cost-effective.
Streaming news has already proven itself in attracting mass audiences. In fact, a recent study by Avalere found that millennials and a broader range of viewers spend more time watching streamed news than watching TV.
Several major news networks have entered the news streaming business. These include ABC News, MSNBC, CNN, and Fox. Each of these networks has a robust streaming presence and invests in local news.
For example, NBC News Now offers 31 million hours of content a month. Some of these streams offer reruns and news analysis. CBS News has aggressively pursued local streaming news.
One of the biggest advantages of streaming is its ability to deliver news where and when it’s most needed. For example, when the Pittsburgh bridge collapsed, CBS News piped coverage to its streaming audience.
