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Streaming video is likely to reshape political news coverage. News networks are repurposing existing broadcast programming to serve a streaming audience. This new technology has the potential to attract new overtly political news operations to the online video streaming world.
In response to the influx of new media choices, voters have tended to sink deeper into political silos. Streaming news reduces the scarcity of news, and allows viewers to customize their experience. It also allows news to travel wherever the viewer is. This makes building news libraries economically feasible.
The news networks have high hopes for streaming. They have invested hundreds of millions of dollars in stream operations. They have repurposed existing programming, and they schedule regular nightly news programs. They also offer news analysis and documentaries.
Streaming news has gained a large niche audience. The major news networks have been operating in the streaming business for about ten years. These networks have repurposed programming from their broadcast operations and have been able to attract mass audiences.
Aside from news analysis and documentaries, the major streaming networks have scheduled regular nightly news programs. They also offer reruns. This means that if a viewer misses a program, they can go back and watch it later. They also offer news alerts, which allow logged in users to receive a notification when new news is available.
News networks have embraced streaming news because they see a technological advantage. They know that streaming can attract audiences based on demand. They also have the potential to reduce the number of TV licenses needed to operate. This allows them to be free from expensive negotiations with cable companies.
