NBC News’ Tom Llamas has the story of how an Army father surprised his daughter while dressed as the Arkansas school’s mascot.
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Streaming news, which allows viewers to view content anytime, anywhere, has proven to be an effective way to attract audiences. It has also helped reduce the scarcity of information. By allowing viewers to access content on their schedule, networks have carved out a niche in the media market.
Streaming has been an important part of the media landscape for a decade. When cable TV first entered the fray, critics questioned why consumers would tune into the new service. But, as the audience for streaming grows, the major networks have found high hopes for their new ventures. They have invested hundreds of millions of dollars in their streaming operations. They offer news analysis, documentaries, and reruns of programs they have previously broadcast.
The news industry is still in the early stages of a full-scale migration from cable to streaming. While the ad block format of cable news may still be popular, new choices could help feed audience polarization.
A key element of the news ecosystem is local coverage. As the streaming industry gains traction, there will be more opportunity for small publishers to partner with larger news organizations. By focusing on local coverage, news providers can bring communities together.
CBS News has a strong local streaming strategy. It plans to beam 45,000 hours of local news in 2022. It has also nichified its news coverage, with reporters limiting their focus to local events. In Pittsburgh, for example, local CBS affiliates have already piped coverage of a bridge collapse to streamers.
