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TV news has been on the airwaves for decades. It’s been a successful business. But with the advent of streaming, it’s changing.
As of 2021, more Americans are watching streaming than broadcast TV. In fact, more than half of all American households subscribe to at least one streaming service.
Streaming has allowed viewers to customize their experience. They can select their own content, follow trending topics, and express their feelings. Streaming is also gaining traction with niche audiences.
Unlike broadcast, there’s no need for cable companies to negotiate expensive, restrictive licenses. Moreover, online video streaming is expected to reshape news coverage.
The major news networks have invested hundreds of millions of dollars in streaming operations. In addition to breaking and current news, they offer documentaries, news analysis, and reruns.
With more options available to audiences, some voters will likely stay closer to their beliefs. Others will be willing to switch channels. However, a proliferation of new choices could feed the polarization that has engulfed the political landscape.
Fortunately, the news network industry has seen this coming and is positioned to take advantage of streaming’s potential. ABC, CBS, and Fox have already entered the news streaming business. Newsy, Cheddar, and Al Jazeera are just a few of the companies that have planted flags in the streaming frontier.
Although cable is still dominant, there are a number of companies hoping to capitalize on the trend. In particular, a free news streamer would like to share in the $3 billion that CNN, Fox, and MSNBC earned in 2020.
