A group of climate activists in #SantaClaus suits stopped traffic in front of the French Environment Ministry to protest the government’s alleged climate inaction.
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Streaming has proven that it can attract a wide range of audiences. And while it looks and acts like conventional TV, it offers the ability to customize the experience. And with low barriers to entry, new players are likely to enter the market.
Streaming also allows for timely delivery of news. In addition to documentaries, major streaming networks offer news analysis. It allows viewers to watch their news on any device, anywhere.
Streaming has also helped attract niche audiences. The major news networks invested hundreds of millions of dollars in their streaming operations. They now boast reruns, documentaries, and nightly news programs. They also have the advantage of archiving content for future reference.
Streaming is also proving popular with commercial-averse viewers. They may not be willing to pay for TV news, but they may be willing to switch over to another cable network.
Streaming also sets the stage for a new breed of overtly political news operations. In addition to Fox Nation, there is One America News. Fox has attracted 1.5 million subscribers for its streaming app.
The emergence of these new, more partisan news outlets could feed the polarization of audiences. But new choices could also give viewers a more balanced experience.
CBS and ABC have entered the streaming business. They plan to beam 45,000 hours of local news in 2022. They have repurposed programming from cable, offering viewers reruns and news analysis.
Newsy, Bloomberg, Newsmax, and Cheddar have also planted their flags in the streaming frontier.
