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Historically, broadcast news has been a profitable business. It’s an industry that was reborn when cable news one-upped the broadcasts. Cable broadcasters were able to fill time with commentary and live events. Now, the news is delivered on demand.
There’s a growing number of new streaming services available for watching news on-demand. These free news streams are promoting cable-quality news and promising to cut the cord if their subscribers want to.
This approach has already been used by CBS-owned local stations. For example, when the Pittsburgh bridge collapsed, a local CBS affiliate piped coverage to streamers. This allowed for a more accurate representation of the news, and a shorter time to report.
Another example occurred last April. In a case of breaking news, the ABC network interrupted the new episode of Scandal. The network used its internal alert service to notify its affiliates. It then resumed the episode at the point of interruption.
This approach, however, is limited to urgent news, such as a terrorist attack. It’s usually only a few minutes long.
In other cases, a reporter may be dispatched to the location of the breaking event. The reporter may share additional information as the story unfolds. The network may continue to air the live shot of the anchor, or it may cut away to video of the story.
Another approach is to allow local stations to break away from the network feed. When the coverage ends, the network may return to its regular programming.
