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Streaming news is changing the way people watch the news. It’s set to reshape the way political coverage is reported.
While the technology behind streaming has evolved in the last decade, the idea has been around for years. The concept of streaming news is like conventional TV, but it arrives on your TV screen on demand.
In the past, broadcast TV was a very profitable business. Newscasters were able to report the latest news and live events, but their audiences were relatively small.
Cable was a bit more effective, but it was still stuck in time. A town crier would go through the village bellowing the news. However, the news sheet was portable, and the news could be saved for future reference.
Cable also one-upped broadcast news. Instead of reporting the same old news day after day, cable could report the latest news and live events. But, viewers would often avoid any news that challenged their beliefs.
Streaming has proven to be an effective means of attracting both mass and niche audiences. Streaming has helped networks repurpose programming that previously was broadcast.
Major networks have invested hundreds of millions of dollars in streaming operations. They’ve developed news analysis and reruns, as well as documentaries. Streaming has also allowed the networks to archive content.
Streaming has also created a new opportunity for overtly political news outlets. Fox, MSNBC, and Al Jazeera are just a few examples of partisan news outlets.
Despite the criticisms of CNN, the network spawned a cable news channel called Fox Nation. It has attracted 1.5 million subscribers.
