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A snippet of text within an article that’s designed to catch readers’ attention. It can be a quote, infographic or another visual element and is typically displayed larger than regular text in order to stand out from the rest of the content.
An event or piece of news that has gained momentum, usually as a result of social media sharing or virality. Often considered to be high-impact or breaking news, it’s the type of information that a publication wants to be the first to break and share with their audience.
A short related story that accompanies a main article, providing additional details or a different perspective. For example, a sidebar on an article discussing a major environmental policy change might include an infographic outlining the effects of the new policies or a profile of a prominent green activist.
The percentage of people who land on a website or read an article and leave without clicking further. High bounce rates are an indication that the content isn’t interesting or relevant enough to encourage readers to keep reading. Journalists use bounce rate data to tweak headlines, content and design in an effort to increase engagement.
A journalist who reports on a specific topic or issue on a frequent basis. Whether it’s politics, sports or crime, beat journalists have in-depth knowledge and strong connections that allow them to deliver more impactful and insightful stories.
