The Ukrainian president greeted U.S. Senators Lindsey Graham, Richard Blumenthal and Sheldon Whitehouse in Kyiv and thanked both parties for their continued support. “We need something more,” he added, alluding to negotiations with U.S. and European allies over the supply of tanks.
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One of the fastest growing trends in media has been streaming news. Streaming allows people to customize their experience. They can choose which news to watch, when, and where.
For decades, TV news was a linear, broadcast medium. As a result, viewers had to wait for the news wheel to turn. They also had to match the clocks. In contrast, web accessibility and the DVR allowed time-shifting.
News networks have responded by taking their programming and repurposing it. Fox’s Fox Nation app, for example, has attracted 1.5 million subscribers. NBC News Now, on the other hand, boasts 31 million hours of content a month.
Whether it’s breaking news, trending news, or election results, consumers want faster and more accurate information. The best way to verify facts is to check with authorities.
But commercial-averse consumers may be unwilling to pay for TV news. Instead, they will likely switch channels. This can lead to a polarized audience, where the choices are increasingly divided.
Luckily, streaming news has a proven track record. It has become an attractive option for audiences looking for niche news. And it’s already bringing in a profit for the major news networks.
Streaming news has a potential to change how political coverage is delivered. Online video is less confined by limited television licenses and negotiations with cable companies. That means new, overtly political news operations could emerge.
Currently, the major streaming networks are chasing breaking news, repurposing their programming, and scheduling regular nightly news programs. News channels have high hopes for these projects.
