ABC News’ Ginger Zee has the latest on storms causing disruptions as people try to return home after the holiday.
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Streaming news has proven to be a powerful tool for mass audiences, delivering timely news wherever it’s requested. The technology offers a low-cost way for networks to archive their programs and distribute them on demand.
Streaming has the potential to change the way we report news. In fact, it has already done so. Online newspapers are usually unbiased, comprehensive news sources.
Streaming news has also helped bring down the costs of building news libraries. Streamers repurpose programming from cable. They also offer reruns and news analysis.
The proliferation of new streaming services has created a multiplicity of choices, which could lead to audience polarization. This has also created a lot of frustration for consumers. In the past, they had to match the clocks of the programmers to catch the news.
In the past, there were limited choices. Newscasts and radio reports merely reported yesterday’s news. Then, in 2005, Princeton University scholar Markus Prior published a paper about the choice of cable news. It suggested that viewers avoided news that challenged their beliefs.
This frustration created a kindling for innovation. Newscasters realized that audiences were vanishing. They also realized that viewers wanted to be able to watch news on the go. Then, they saw the possibility of a low-cost, time-shifting service.
Newsy, Cheddar, and Bloomberg have all planted flags in the streaming frontier. In fact, these companies are reshaping the way news is reported.
Streaming news may also reshape political coverage. New, overtly political news operations are likely to come online. They’ll also be able to avoid costly negotiations with cable companies.
