After mass protests against harsh Covid rules, China’s government is now rolling back some restrictions, saying they will no longer lock down entire neighborhoods or force every Covid case into quarantine. NBC News’ Janis Mackey Frayer brings us the latest on the stunning pivot.
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Streaming news has become a fixture of our culture. Its arrival is often on demand. Its benefits are ubiquitous. With streaming, a viewer can customize their experience to include live coverage, local stories, and news analysis. It travels where they go.
When streaming first emerged, critics were skeptical of the viability of such a new format. They feared that viewers would avoid content that challenged their beliefs. However, streaming has proven to attract a niche audience. This new audience is willing to pay for good content.
The major news networks have spent hundreds of millions of dollars to make streaming news successful. They have also invested in documentaries, reruns, and news analysis. In 2020, the combined profit of CNN, Fox, and MSNBC will be $3 billion.
It isn’t hard to see why these networks have high hopes for streaming. It could solve the scarcity issue in the media equation. A news library can be built economically and timely news can be delivered to viewers.
In addition, streaming news can help local news ecosystems flourish. It can boost geographic coverage, increase story volume, and encourage users to express their opinions and emotions. It can also support small publishers.
In addition to the major streaming networks, there are free news streamers. These companies want to convince viewers to cut their cable subscriptions. They want to take a share of the $3 billion in profits. They are following cable’s approach.
For decades, TV news lived on cable. But commercial-averse viewers may be willing to switch to streaming news. As a result, new overtly political news operations will likely emerge. This could create a polarized audience.
