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Streaming news has set light to decades of kindling around linear TV. With streaming news, viewers are able to customize their experience. They can watch anytime, anywhere. The streamer isn’t limited by the constraints of cable or limited television licenses.
The proliferation of new choices may fuel audience polarization. However, online video streaming is likely to reshape political news coverage. The Internet will be free from the constraints of limited TV licenses, and will enable new, overtly political news operations to enter the fray.
Major news networks have invested hundreds of millions of dollars in streaming operations. They schedule regular nightly news programs, offer documentaries and reruns, and offer news analysis.
These services have proven their ability to attract niche audiences. Among the networks, NBC News Now, CNN+, and Fox News Channel have all gained subscribers. The three channels combined generated $3 billion in profits in 2020.
These networks also have aggressive local streaming news strategies. For example, CBS News plans to beam 45,000 hours of local news in 2022.
Streaming news also has a clear advantage over broadcast news. It’s more portable, can be viewed anywhere, and arrives on demand. Streaming news has been proven to be successful with both commercial and commercial-averse audiences.
Streaming news has also helped to attract niche audiences. For example, Fox’s streaming app, Fox Nation, has gained 1.5 million subscribers. Streaming news has proved that TV audiences are willing to pay for content.
Streaming news has also helped reduce the scarcity in the media equation. Streaming allows news networks to archive and repurpose programming from broadcast.
