Two years from now the Democrats will be defending a lot more turf than Republicans, and some states look like they could be particularly difficult terrain.
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Streaming news has proved to be a mass audience draw. It offers timely news delivery, customizing experience, and a variety of programming. The major news networks have high hopes for streaming.
In addition to broadcast news, streaming also offers documentaries and reruns. In a move that is similar to cable, free news streamers are marketing cable-quality news and are encouraging viewers to cut their cable subscriptions.
Streaming news has also proven to be a profitable business for the major news networks. They have invested hundreds of millions of dollars in their streaming operations. They are now scheduling regular nightly news programs. They have also invested in news analysis and documentaries.
Streaming also has the potential to change the way political news is covered. Unlike cable, online video streaming will not be limited by television licenses. It will also allow political news outlets to become overtly political. This could result in a proliferation of new choices for viewers. This could potentially feed polarization and frustration among viewers.
Streaming also reduces the media equation, making it easy to archive content. This makes building news libraries economical. And it allows viewers to access news at any time.
Streaming has also spawned new outlets like Newsy and Cheddar. They’ve planted a flag in the streaming frontier. These outlets are promoting cable-quality news and are trying to earn a share of the $3 billion in profits that these three networks will make in 2020.
The major news networks have also invested in local news programming. CBS News has launched a local streaming news strategy that will beam 45,000 hours of local news in 2022. In addition, CBS-owned local stations have already nichified their coverage.
