While touring devastation caused by a series of severe storms in California, President Biden warned that climate change could create even more extreme weather in the years ahead. NBC News’ Allie Raffa explains what kind of support the White House is pledging as California begins to clean up after the storms.
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The TV news industry has been a profitable business for decades. But when viewers began to prefer entertainment, broadcasters found themselves in a quandary. Streaming offered an opportunity to deliver content on demand. It also made it more economical to build a library of news.
Streaming is set to transform political and news coverage. As online video becomes more prevalent, a new class of overtly political news operations will join traditional broadcasters. And, streaming is expected to attract major players such as Fox News Channel and One America News.
In the past, cable television networks dominated the news scene. They offered live coverage and one-upped broadcast news with programming. Cable TV also ushered in a host of innovations. With a DVR, the viewer could time-shift programs.
When online video streaming began, the major news networks sensed a technological advantage in serving this audience. They invested hundreds of millions of dollars in streaming operations. Their first major move was CNN+, a subscription service that featured four-and-a-half-minute ad blocks. This allowed them to capitalize on the momentum of the streaming audience.
While most of the content came from reruns and documentaries, the network also featured live coverage of breaking news. These included a local CBS affiliate’s coverage of the Sacramento shooting and the collapse of the Pittsburgh bridge.
The major streaming networks schedule regular nightly news programs. During those shows, their journalists focus on breaking news and provide analysis of the latest developments in politics, the economy, science, and the environment.
